Portfolio: Redesign – Christine Erickson for City Council

Sioux Falls City Councilwoman Christine Erickson had previously ran for office at the legislative and city council level and had existing materials from her prior races.┬áChristine didn’t need to reinvent the wheel, but was looking for a fresh eyes to update her materials for 2018.

Applying the principles we use on all of our candidate advertising, we balanced the contents of her advertising pieces, and drew the focus to the message she wanted in front of voters.